New recipes

Why McDonald’s Is Winning the Fast Food Wars

Why McDonald’s Is Winning the Fast Food Wars

Customers can expect low prices in 2018

Danny Raustadt / Dreamstime

McDonald’s will launch a new value-priced menu in 2018. According to Bloomberg, it will replace the late, lamented Dollar Menu once beloved by customers and condemned by franchisees. Offerings will include products priced at $1, $2, and $3.

“We are committed to remaining competitive on value for our customers,” a spokesperson told The Daily Meal in a statement.

Over the last year, McDonald’s has been aggressively pushing discount-driven promotions. The McPick 2 for $5, $1 soft drinks, and $2 espressos and smoothies all contributed to the spike in McDonald’s third quarter sales. Sales at locations in the U.S. open at least 13 months grew 4.1 percent, and globally sales rose 6 percent. The chain has seen an increase in traffic now for two consecutive quarters after four years on the decline.

“We served more customers, more often,” chief executive officer Steve Easterbrook said on a conference call, according to the New York Post. “The U.S. business regained its stride.”

To keep customers hooked with low prices, almost 100-percent of franchisees have agreed to participate in the new value program. They’re also planning on expanding their delivery services. The burger chain currently delivers from 3,700 restaurants in the U.S. in partnership with Uber Eats and plans on rolling out to another 1,300 by the year’s end.

For more food from the comfort of your own couch (no pants required), check out these 15 healthy meals you didn’t know you could have delivered.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.


4 Reasons Why McDonald's Is Better Than All the Better-Burger Shops

Rich has been a Fool since 1998 and writing for the site since 2004. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Having made the streets safe for Truth, Justice, and Krispy Kreme donuts, he now patrols the markets looking for companies he can lock up as long-term holdings in a portfolio. His coverage reflects his passion for motorcycles, booze, and guns (though typically not all exercised at the same time), but his writing also covers the broader sectors of consumer goods, technology, and industrials. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. Have a story idea? Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here.

McDonald's (NYSE:MCD) food may not win any haute cuisine awards, but its stock is actually the better investment than any of its better-burger shop rivals. Fast-casual chains may try to win the moral high ground by emphasizing that their fresher ingredients are more wholesome, but there's also something to be said for giving customers unpretentious, tasty food at a good price.

In fact, the fast-casual restaurant trend may have run its course. Although the niche is still growing and remains the leading restaurant segment -- with sales expected to expand by 10% this year -- that's more a function of the chains continuing to open new locations, charging higher prices, and customers choosing more favorable product mixes. Traffic is falling, and though McDonald's also struggles with bringing in more customers, here are four reasons why it's still the better bet.