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Smashburger Offers 54 Days of $1 Burgers for $54 Holiday Pass

Smashburger Offers 54 Days of $1 Burgers for $54 Holiday Pass

Passes are exempt Thanksgiving and Christmas but will work through Hanukah

Burger chain Smashburger is selling a pass that will allow customers to buy a burger or entrée for $1 during the holiday season.

Smashburger is trying out a holiday burger pass — called “The Smash Pass” — that will allow customers to purchase a burger for $1 from November 15 through January 9. As part of the deal, the $54 pass will allow customers to buy one burger per day for $1, excluding Thanksgiving and Christmas from mid-November to early January.

“We’ve never done it before,” the Denver-based chain’s CEO, Tom Ryan, told Nation’s Restaurant News. “We’re going to see how it works.”

Not only will customers be able to purchase a $1 burger, the coupon extends to any entrée for the same price. That means customers have the option of a turkey burger, black bean burger, or salad should they choose.

“My strategy came from watching the results of the Olive Garden thing,” Ryan said referring to Olive Garden’s success with their Pasta Pass. “It’s a big program.”

The Smash Pass is currently available online for purchase by Smash Burger loyalty program members and will remain available until November 15. The first Smashburger opened in Denver in 2007, and since then it’s been picking up a lot of steam. Burgers at the chains 350 locations worldwide are made via their signature “smashing” technique, which is one of the 10 things you didn't know about Smashburger.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers.

The chain is offering a $54 " Holiday Smash Pass " that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day.

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64.


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