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Coca-Cola Is Testing a Boozy Beverage in Japan

Coca-Cola Is Testing a Boozy Beverage in Japan

No word on whether or not it will release elsewhere

rococofoto / istockphoto.com

If you’re looking for a wide variety of Coca-Cola products, head to Japan. Throughout the years, the country has seen the carbonated beverage flavored with cherry blossom and coffee, and creators even recently launched one that doubles as a laxative. That’s right, Coca-Cola made an alcoholic beverage for the first time in nearly 132 years.

In an interview on Coca-Cola’s website, Jorge Garduño, president of the brand’s Japan business unit, revealed that the company is experimenting with Chu-Hi — a canned alcoholic drink made with the spirit shōchū mixed with sparkling water and flavoring. It is not clear at this time whether the new version will taste like regular Coke.

According to the New York Daily News, Chu-Hi drinks are sometimes called “alcopops” because of their low-alcohol content of 3 to 8 percent.

Implementing booze into beverages would be a first for the brand, as it’s always sold non-alcoholic drinks. Garduño says it’s not uncommon for alcoholic drinks to be implemented into the same system as the latter, but that people outside of Japan shouldn’t expect to see this product.

“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” he said in the interview. “While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here.”

Some of those one-of-a-kind items include Nicolas Cage cheese puffs, low-aroma fried chicken from KFC, and cough drop-flavored Kit Kat bars. To see what else Japan is snacking on, check out these 10 things you can buy from its vending machines.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


Coca-Cola launches first-ever alcoholic drink in Japan

Coca-Cola is one of the most iconic brands in the world — known and loved for its refreshing cola beverage — yet it’s never strayed far from its original drinks, until now.

The brand has brought out its first-ever alcoholic drink, based on a Japanese alcopop called Chu-Hi.

The drink giant’s three fizzy and boozy lemon drinks went on sale on May 28 and the exact recipes are a closely guarded secret.

The drink has been launched in Japan, where the market is thriving, and the move was confirmed by Coca-Cola’s Japanese president, Jorge Garduño.

He said: “This is a canned drink that includes alcohol traditionally, it’s made with a distilled beverage called shochu and sparkling water, plus some flavoring.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”

Chu-Hi – an abbreviation for shochu highball – is a canned, alcoholic drink marketed as an alternative to beer in Japan and is a massive success with female drinkers.

Traditional Chu-Hi is made with shōchū and carbonated water, flavored with lemon, though some new brands are using vodka instead of shōchū.

Japanese drink giants like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks. The most popular flavors are citrus-based.

Canned Chu-Hi can have alcohol levels as high as 9 percent and is often sold in vending machines.

However, alcohol percentages are often lower when the drink is sold in bars.


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