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Newly Trademarked McDonald’s Slogan, ‘The Simpler, the Better’ Baffles Everyone

Newly Trademarked McDonald’s Slogan, ‘The Simpler, the Better’ Baffles Everyone

McDonald’s wants to trademark a new slogan ‘The simpler, the better’ — mirroring its efforts to appear cleaner and simpler

McDonald’s is leavin’ it instead of lovin’ it for something simpler.

McDonald’s is trying to hit home with its new image and menu transformation. The fast food giant has filed to register a trademark on the slogan, “The simpler, the better.”

The new marketing phrase has not been announced officially, and the fast food giant is cagey about its use.

“We routinely file intent-to-use trademark applications as part of our regular course of business,” McDonald’s told Burger Business. “We can’t share details at this time as to how this trademark may or may not be used.”

If McDonald’s does end up using this new slogan, it would fall in line with its new attempt to streamline and clean up a menu to revamp its image and speed up service, according to Fortune.

But the possibly-new slogan is definitely making people scratch their heads. After all, “the simpler, the better” sounds like a phrase you’d hear in a Whole Foods advertisement, rather than the chain that gave us all-day breakfast and 660-calorie Shamrock Shakes.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


The Real Reason You Don't See These Food Mascots Anymore

In the food world, mascots were once one of the most effective marketing gimmicks. In the early 20th century, these mascots — which were usually cartoon drawings —were often seen as amusing and endearing. Think: Tony the Tiger and the Keebler Elves. Sometimes, though, they were just plain creepy, like Quizno's Spongmonkeys, Burger King's lasciviously grinning king, or many of McDonald's horrifying mascots (and, for many people, that includes Ronald McDonald).

In 2020, we've seen several iconic food mascots criticized as racially insensitive, leading some companies to make an effort to change the mascot's appearance or retire it altogether. Of course, not all food mascots of old that disappeared on everything from cereal boxes and snack cakes were controversial. Some companies simply retired their brand mascots without controversy. Mashed did some digging and uncovered the real reason many iconic food mascots went away. Here's a look at some of the most famous mascots that are seemingly gone forever.


Watch the video: Old Mcdonalds Slogan (December 2021).