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This Beer Is Specifically Designed to Drink in the Shower

This Beer Is Specifically Designed to Drink in the Shower


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Swedish brewery PangPang and creative agency Snask have created this brew marketed toward women

Gimmicky? Yes. Something we’d actually buy? Probably.

Shower beer used to just mean a regular bottle of beer you brought into the shower, supposedly to open up the brew’s flavors with steam. But now we have an actual product designed to fit in your shower caddy.

The shower beer is the brainchild of a Swedish brewery PangPang and creative agency Snask. Marketed toward women (but really, anyone who would enjoy sudsy suds), the shower beer is tiny and squat but its six ounces packs a punch at 10 percent alcohol by volume, according to CNET.

The beer bottle is wide enough that it can fit into your shower caddy without accidentally breaking, but it’s still made of glass so you should be careful. The brew is best described as “sweet but strong,” and PangPang claims you can finish it in just three big gulps, just enough time for your conditioner to set.

The product first debuted on the marketing site Behance but sold out instantly. Unfortunately, shower beer is not available in the United States yet, but PangPang is looking to expand to other countries.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Shower Beer Has Arrived To Save Us All From Dry Showers


At some point in your life, you’ve probably sipped a beer in the shower. It’s not something you’re likely proud of, but it’s actually fairly common (especially among Uproxx writers). If you ever lived with roommates who were ready to head out for the night just as you were getting home from work, you might have brought a beer or two into the shower at some point. It’s efficient!

There are even products designed to help you drink beer in the shower. SipCaddy is a removable cup holder that sticks right to your shower wall and is designed to hold beer bottles and cans, cups and even wine glasses (if you’re feeling classy).


You may have wondered at times if doing this was socially acceptable. Well, a Swedish craft brewery wants you to know that not only is it not deviant behavior, but it’s so normal that they created a beer specifically for this niche.

Gone are the days of slowly sipping a PBR Tall Boy during your post-work shower. There’s no reason to drink so much beer in one short period. Who are you trying to impress? You’ll be burping all night.

Enter PangPang brewery and their “Shower Beer”. The name might be a little on the nose, but these guys don’t want consumers to wonder when and where to imbibe their beverage. Guys, it was brewed to be enjoyed in the shower, don’t even try to drink it anywhere else. You’ll look like a fool.

Shower Beer is a collaboration between PangPang and creative agency Snask. “We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” Fredrik Öst, Snask Founder and Creative Director told MUNCHIES.

At a potent 10% alcohol by volume, this pale ale is no joke. You definitely wouldn’t have a really fun night if you started it by guzzling 12-ounce beer (or more) while you shower. The folks at Snask realized this and designed the beer to be in a very crushable six-ounce bottle that is supposed to be finished off fairly quickly. So, now you have no excuse to stay in the shower for 45 minutes. Or at least, you can’t blame the fact that you have to finish your Old English Forty before you dry yourself off.


Watch the video: Schau was mit deinem Körper passiert, wenn du täglich Bier trinkst (May 2022).